I am in Indore wondering how it is possible for the temperature to drop down below 10 degrees. Rakhil Akkali (friend, photographer, partner) and me were eating Tandoor and mayonise when karthika (friend, Designer, architect, dancer) call me up and ask about a video to be done.
The budget was stringent and hence i come up with a scipt that can be shot in the budget in the time period given. I reach bombay and meet the client. grabhouse (To find out more about Grabhouse, visit- https://grabhouse.com/ Follow Twitter- https://twitter.com/grabhouse )
These are normal smart people who might not even understand what they will end up missing in the video when they pay one rupee less or give one day less to complete it. Concealing that is the art. One back-light will change the way the video look. A single steady cam will take it to a new level. One makeup man can make it a 100 times better. Concealing what they will miss I choose show them what they will get. They are not convinced but its a business in which both of us are dicy. They give a thumps up.
Meanwhile Akhil Vinayak (friend, engineer, comic book colelctor) is here in Mumbai primarily to see me and I have a shoot. Himanshu katara ( actor, casting director, friend) takes up the responsibility of casting and production and things are easy. We start shooting and in the next 5 days the video is ready.
Produced by- grabhouse
Cinematography and Direction - Krishand
Sound Design Mixing - Shantanu Yennemadi
Sound Effects - Ambu R
Music by Ambu & Sreeraj
Production Controller and Casting - Himanshu Katara
Assistant Director - Girish Atuvalaipil, Jishnu Krishnan
Associate Editor - Anmol Adhikari
Creative Contribution - Rakhil Akkali, Karthika Ramanujan
Concept - Krishand, Karthika, Grabhouse
Chaitannya Kanhai, Himanshu katara, Prashant Goswami, Anmol Dharmadikari, Sravanthi Mamillapalli, Viveek Sharma, Kaivalya Chheda , Aakansha Gode
Voice Over - Amol Pathare
Additional Voice Over - Snigdha Banaerjee, Shyam Gaur, Vajra Pancharia, Girish Atuvalaipil, Krishand
Color Correction Associate - Hari
Production house - kaffeiene media
Equipment Rental - Accord Equipment, Andheri
Special Thanks to Viveek Sharma for appearing in this piece
Special Thanks - Karthika Ramanujan, Pankhuri Shrivastava, Ritu Singh
shot by Sangram Behra
shot by Sangram Behra
A little bit of technical innovation was done on the cinematography part. Especially achieving the hipster look and color. Mostly done with using an old hazy lens and putting as many as two ND filters and two UV filters so that the light that reaches the sensor goes blur and behave in flare and ray manner. This will have a retro (instagram look - which i hate ) look. However in order to complement that grey, shades of grey, browns were mostly the prefered colors in the costumes and back ground.
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